Leveraging the Power of Stories is a one-day workshop that gives participants practical tools to transform their communication through storytelling. The program begins by exploring the universal appeal of stories with interactive activities like mapping familiar narratives and collaborative story-building. Participants then learn how to apply storytelling in business—shaping brand messages, enhancing pitches, and recognizing what makes a story effective.

 

The workshop highlights key elements of impactful storytelling: structure, audience awareness, and clarity, with a variety of engaging exercises. Participants practice empathy and perspective-taking by re-framing stories from others' viewpoints and uncovering stories in data. Finally, the program concludes by drawing on classical rhetorical techniques, guiding participants through the invention, organization, tone, and delivery of their stories, leaving them with practical strategies and confidence to use storytelling as a powerful tool for influence, leadership, and business impact.

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Topics Covered:

• The Universal Appeal of Stories

• Storytelling Opportunities in Business Communication

• Key Components of Compelling Stories

• Applied Practice: Crafting Your Story

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